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Taming a Controlled Market: Vitamin C
With most of the worlds’ Vitamin C (Ascorbic Acid) being supplied by manufacturers in China, the market continues to be controlled through both pricing and supply. Historical fluctuations go as far back as 2004 and continued through 2007 as the recession took over in the global market. According to a report by CNutrInfo, Ltd., the average export price for Vitamin C increased from $4.70 in 2007 to $8.00 in 2008. As the recession continues, Chinese manufacturers continue to control and dominate the Vitamin C market via the hike in manufacturing cost and a monopoly of the market. Estimated figures reflect a manufacturing cost increase of $3.66 (2007) to $4.68 (2008) per kilo. Other factors affecting the market price include back-logged orders, weather conditions and profit rates which have continued through 2009.

The global demand for Vitamin C continues to be relatively high in comparison to previous years. The market will need to adjust pricing to continue the flow of manufacturing and distribution of this essential ingredient used in thousands of finished products. As one of the main ingredients in nearly all multi-vitamins and other products used to treat various diseases and ailments, the Chinese market that holds 90% of the world’s intake will never be without a constant demand.

For more information on Vitamin C, visit www.vitamincfoundation.org

Source: Live-PR: Public Relations & News