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Late April exhibitors and visitors of the SupplySide East Show held in Secaucus, NJ were on hand in a discussion panel on the growing market of energy shots within the functional beverage sector. The panel included experts from RelaxZen and NVE Pharmaceuticals who offered commentary on the booming market that has vastly grown within the recent years. Citing branding opportunities in” improving relaxation, mental acuity and sexual performance”, publication Bevnet.com profile this event in support of their industry.
According to an article written on Bevnet.com the discussion included information about categories that focused on the functional aspect of these popular shots, leading brands and the new and controversial the FDA has taken when it comes to labeling and marketing these products as dietary supplements.
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