In an article published by the Natural Product’s Insider, the weight loss manufacturing industry reported growth with a strong consumer demographic of young women using predominately over-the-counter (OTC) weight loss supplements. In addition to improving the body’s physique, losing weight for maintaining a healthy lifestyle and to avoid such diseases as diabetes and heart disease were also factors for the average consumer using these products.
Citing historical times steaming back several years when Ephedra was banned in 2003, the Hydroxycut recall in 2008 and fraudulent products sold on the market between 2009 and 2010, the weight loss industry has seemed to have bounced back each time without a hitch.
Consumers have become more educated on the specific brands they prefer. They’ve also become knowledgeable in the type of ingredients used in finished products, especially with the purpose or functions. The global market today has an estimated worth of over $60 billion according to Marketdata Enterprises, with positive growth on the horizon.
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