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Reaching Milestones: 15 Years in the Raw Material Industry
Providing the essential ingredients to the nutritional industry has been a part of the DNP tradition for 15 years. The year 1994 marked the humble beginnings in Terra Haute, Indiana. Being a part of the customer’s process of developing creative and innovative products has been a constant mission of DNP. Building and adapting to the customer’s needs for raw materials and business solutions is and has been an important key to remaining in this ever-changing industry. Surviving in “any” industry nowadays comes with a long and continuous list of priorities that often only allow companies to stay afloat.

Opening and forming offices in Shanghai, New Jersey, Chicago including our headquarters in Santa Fe Springs, CA, has allowed DNP to create business relationships throughout the U.S. and abroad. It’s always been a mission of DNP to provide the best quality ingredients and services. With business climates changing more than seasons, adapting to an environment that is often controlled by pricing, supply and even Mother Nature, has been another key to DNP’s success in the nutritional supplement industry.

Constantly looking for ways to improve service and quality has been part of the progressive direction DNP has been in over the years. Besides providing raw ingredients to the customers, delivering them with clear and defined documentation has also been of great importance to the company. In recent years, companies within the same industry have been faced with an immediate assignment by government agencies to get in compliance with GMP standards. Whether a manufacturer, testing lab or a raw ingredient distributor such as DNP, the belief that all parties involved in the creation of goods containing nutritional supplements working together to function and stay alive has and continues to be reflected against DNP’s core focus.

The essence of change was recently echoed during the 2009 U.S. presidential election from everyone involved. Meeting the customers’ needs and expectations to conform to an industry that’s been hit with product recalls followed by media frenzies followed by legal prosecutions by government agencies can be avoided. If a company works hard to stay informed and remains actively working within the change, it will not only benefit DNP, but also the customers in the long run.

Standing out as a leader in an industry filled with companies that provide similar if not the same services as DNP, has been one of the tasks at hand for many years. So far, the “tried and true” remedy has been our focus on sourcing high quality ingredients with a continuous availability at fair and competitive prices.

In addition to the crucial factor of pricing, David Ji, president of DNP also mentioned other unique business solutions that have assisted the company in its longevity in the nutritional supplement industry. “Continuous improvement, partnerships with customers and vendors, quality control and direct sourcing,” David said. Tailoring these aspects of the company has been a huge accomplishment for everyone involved.

Throughout the years companies headquartered in the U.S. have been tremendously affected by human tragedy such as the horrific outcome of 9/11 and the more recent affects by this economic recession. Both have had major influences on the international market, which is directly tied to the type of business DNP is in. Moving within a structure that some may say is uncontrollable – especially these days, is what DNP will continue to do for another 15 more years.

“Continuously building on our own manufacturing facility in China, partnering with leading manufacturers, and providing in-house lab testing for all the raw materials” are some of the plans being implemented in the present and for the future of DNP says president , David Ji. “Controlling quality in our Shanghai facility, establishing our own R&D and providing the best solutions to support customer’s needs is what we aim for to be the number one leading raw material supplier in the nutritional supplement industry”, David continued.

Building stronger relationships is key in any business that provides products and services to other companies. Listening to what the customer needs and wants is an important method DNP International has used over the years to stay in business for 15 years. Adapting to the customers’ changes is what DNP will do for not only itself, but for its customers – reaching milestones together, for another 15 years.